Meet the dental industry at Swedental

Welcome to take part in Sweden’s leading forum for inspiration, development, business opportunities, and networking within dentistry. 11–13 November 2026 at the Swedish Exhibition & Congress Centre in Gothenburg.

Visitors at Swedental

  • 93 %

    of visitors had a good or very good overall impression of the exhibition.

  • 78 %

    of visitors make or influence purchasing decisions.

  • 96 %

    of exhibitors thought that the right visitors were in attendance.

They exhibit at Swedental

Meet the entire industry

Here you will meet the industry’s key decision-makers and professional categories gathered in one place. Swedental provides a perfect arena to maintain existing customer relationships and create new contacts.

Make this year's sales push!

By exhibiting at Swedental, you reach your target audience directly. The Annual Swedish Dental Congress & Swedental attracts around 9,000 visits over three eventful days — from dentists, clinic managers, and dental nurses to dental technicians and other industry professionals.

Strengthen your brand

Take the opportunity to launch your new products at the industry’s own meeting place. Visitors at Swedental are actively looking for new products and solutions.

What exhibitors say

  • "This year’s Swedental was exceptional. Our booth was bustling with activity, and we established valuable business contacts. Product samples like interdental sticks and toothpaste were so popular we had to restock. Meeting future dental professionals, including students, was especially rewarding."

    Andreas Holmström, Sales Manager, Sunstar GUM

  • "Our goal at Swedental is to enhance our employer brand. This event is ideal for reaching potential partners and employees for Sweden’s largest healthcare cooperative. With a well-visited booth this year, we’re confident we achieved both objectives."

    Isabella Lindström, Communications Specialist, Praktikertjänst

  • "This year’s Swedental was among the best in the last two decades. Our booth attracted significant traffic, allowing visitors to try our full range, from hand instruments and drills to dental chairs and scanners. The real value of the exhibition is in the personal, hands-on interactions."

    Staffan Fryklöf, Senior Advisor, DAB

Frequently asked questions

Who visits the Annual Swedish Dental Congress & Swedental?

Why do visitors come here?

What do exhibitors get out of participating?

How can we increase our visibility at the fair?

Can we hold a mingle at our stand?

Are there hotels near the venue?

How do I register as an exhibitor?

Participate at Swedental

Book your stand

Contact us

Are you interested in exhibiting at Swedental, 11–13 November 2026? Please contact us for more information: