Visitors at Swedental
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93 %
of visitors had a good or very good overall impression of the exhibition.
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78 %
of visitors make or influence purchasing decisions.
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96 %
of exhibitors thought that the right visitors were in attendance.
They exhibit at Swedental
Meet the entire industry
Here you will meet the industry’s key decision-makers and professional categories gathered in one place. Swedental provides a perfect arena to maintain existing customer relationships and create new contacts.
Make this year's sales push!
By exhibiting at Swedental, you reach your target audience directly. The Annual Swedish Dental Congress & Swedental attracts around 9,000 visits over three eventful days — from dentists, clinic managers, and dental nurses to dental technicians and other industry professionals.
Strengthen your brand
Take the opportunity to launch your new products at the industry’s own meeting place. Visitors at Swedental are actively looking for new products and solutions.
What exhibitors say
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"This year’s Swedental was very, very good. We had high traffic at our stand and gained valuable business contacts. The product samples — dental picks, toothpaste, brushes — ran out quickly and we had to restock. The exhibition is a time-efficient way to meet our target groups: dentists and other dental professionals. This year we were also delighted to meet many students — our future stars."
Andreas Holmström, Sales Manager, Sunstar GUM
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"We participate at Swedental to strengthen our employer brand. The fair is the right place to do this; the response gets better every year. Our goals are partly to attract new co-owners to our healthcare cooperative — the largest in Sweden — and partly to recruit new employees. This year we had an incredibly well-visited stand and we have certainly succeeded in both."
Isabella Lindström, Communications Manager, Praktikertjänst
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"This year’s Swedental has been one of the best in the last 20 years. We had a lot of traffic at our stand, where we showcased new products and our wide range of everything from hand instruments and burs to chairs, dental units, X-ray and scanners. The greatest value of the fair is that visitors can see and try the products in person, and that we get direct, personal contact with our customers."
Staffan Fryklöf, Senior Advisor, DAB
Participate at Swedental
Book your standContact us
Are you interested in exhibiting at Swedental, 11–13 November 2026? Please contact us for more information:
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Malin Magnusson
Business Manager
+46 (0)31 708 80 24
[email protected] -
Anna-Lena Friberg
Sales manager
+46 (0)31 708 80 68
[email protected]